OUTLAND DENIM - Denim for Freedom

3 min read

OUTLAND DENIM - Denim for Freedom

Who are Outland Denim and why  did 

Our gorgeous customers have been wanting to know what’s going on with our denim jean offering. With the loss of our Mavi brand (due to the ending of their Australian distribution contract) it has been a real challenge to find a brand that has an ethos I love and ticks all the needs of a dependable pair of jeans. If you know me, you know I am a denim lover, I live in jeans and deciding on a denim brand is an important choice my business. 


The denim industry is notorious for its extremely high water usage, energy consumption, and chemical pollution. In fact, it is one of the most environmentally damaging sectors in the fashion industry.  The ethos I  want in our jeans is to combat this, to be ahead of technology, build better production chains and reduce this impact. I want a brand that has production transparency from the cotton seed to the pair of jeans you purchase. 


The ethos also needs to challenge the social impact of this industry and global social concerns. I want a brand that confronts poor working conditions and provides work for living wage and security for its people. 


I want a brand that cuts a jean for the shape of a women . I want a jean that offers a range of sizes for my customer. I want a fit that she feels strong confident and comfortable in. I want a brand that creates a soft weave so we can live in our jeans. I want a jean that lasts a good 5-8 years.  I want a well priced luxury jean that offers all of this! 


This is what I stand for and I want my business to offer a jean that customers can invest in knowing that it is a purchase full of value. 


So  who can offer all of this?  


We Welcome , 



From product stewardship to supply chain investment, Outland Denim is a brand that is committed to the planet and to the people who inhabit it now and in the future.

Founded in 2011 as a means to combat the illicit human trafficking trade by creating a safe haven for its survivors, an enduring penchant for good jeans and a cowboy heartbeat eventually culminated into the growing collection of effortless, timeless and coveted denim that you see here today.

It also saw Outland become the first Australian, and second denim brand globally, to become B Corporation™ certified. Certified B Corporations™ are leaders in the global movement for an inclusive, equitable, and regenerative economy.

Outland takes a human-centred approach to everything from design to wholesaling: people are deeply important to us.

Our vertically integrated factory, incorporating our design lab, cut-make-trim and wash house facilities, employ the best water and energy saving technology by Jeanologia, allowing us a high degree of control over our operations and our environmental footprint.

Each Outland Denim piece is made with the cleanest raw materials sourced from across the globe with care and integrity by designers who are passionate about sustainability. We prioritise sustainable, vegan-friendly raw materials, and biodegradable packaging.

Our garments are constructed with skill and expertise by staff who are offered fair, safe and fulfilling employment before our wash engineers put the finishing touches on our denim using industry-leading sustainable washing techniques and technology.

As a result of more enlightened customers, we have been able to realise our mission of giving work to victims of human trafficking. This has placed Outland at the forefront of global citizenship in the fashion industry.

Each pair of Outlands spares the earth and elevates the women and men who artfully craft each garment, all while making our customers look (and feel) amazing.

Read our 2022 Impact Report

Come and shop with us, Invest in jeans with values

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